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ARCHIES 1 MILLION TARGET AUDIENCE REFERAL

The following is a case study of an online gift store, The Archies Online. Archiesonline drew AWE-INSPIRING benefits from the REFIRAL run Customer Referral Program to increase its sales and the target audiences.

ARCHIES ONLINE:

Founded by Shri Anil Moolchandani Archies soon became a recognized brand. The Archies Gallery chain was next to surface. Archies kept pace with the changing world by introducing e-cards and offering online gifting opportunities through its e-commerce portal, www.archiesonline.com. Archies Limited is India’smarket leader in the social expression industry with over 60% market share in the organized sector. It underwent a complete metamorphosis from a Cards-Only Company to a Social Expressions Company. Archies has grown with the spread of modern culture, increasing urbanization and improving standard of living. Adorability and sentiments drive its brand appeal to all age groups and demographics.

GOAL:

To drive customer referral invites.

INTEGRATION OF REFERRAL WIDGET:

Referral program works to increase the website visibility to the potential customers. To be able to achieve its target efficiently, it needs to be visible to the website visitors in an effortless manner. Archies Online took pains to incorporate a Referral Program pop up on their homepage itself.

Much before the customer even moved towards selecting a product from the vast catalogue and decided to make a purchase, the “SHARE TO SAVE!!” pop up on the extreme right of the Archies Homepage worked magic to drive customers to the store.



Finding a way to save on their shopping at the online store, prior to having decided what to shop for increased the want to purchase from Archies Online without having to wander across multiple online gifting stores. The beforehand knowledge of huge discounts to the customers gave Archies Online an edge over its contemporaries.

INCENTIVES OF REFERRAL PROGRAM:

Sharing with friends rewarded a 15% percent instant discount on purchase from Archies Online.



Friends making purchase from Archiesonline got a 20% discount.



Simultaneously, the referrer received an overwhelming discount of 25% when friends who were referred to, made their purchase. Refiral Provides 3 sharing platform to Archies Online named Facebook , Twitter , Gmail.

RESULTS:

1 million target audiences were reached through the customer referral program in a short span of 10 months.

Customer acquisition cost was reduced to a great extent.

INFERENCE:

Visitors to Archies Online store knew how to save and the amount they could save right from the start, much before they exactly knew what product they were go in to save on.

Customers needs to omitted Addition of a Referral widget to the homepage of Archies Online boosted the visibility of the store and helped creating 1 million audiences in only 10 Months.

Referral invites improved visibility of the store, increased the sales and saved tons of money for Archies that would otherwise have gone into marketing of the store

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