7 top DIGITALIZED

You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.

So if you want to attend a training program on digital marketing, you are welcome to do so. But make sure that you also follow the steps in this articleso that you can get hands on experience in this field.

When it comes to digital marketing training, some companies are exclusive in it. Other educational institutes, in order to sustain and offer more and more online courses, have created numerous training programs in the area of digital marketing.

Apart from offering a general digital marketing training program, some companies offer specialization in Search Engine Marketing, Mobile Marketing, PPC and so on. Additionally, the majority of the courses and programs listed here have authorized certifications that could build up your resume.

Here is a list of some of the best-known websites and companies that currently offer digital marketing courses in India.

1. Digital Vidya

Digital Vidya is a company built exclusively for digital marketing training. It was founded in 2009 by Pradeep Chopra and Kapil Nakra.

Digital Vidya have done more than 250 training programs with more than 6,000 participants so far. They have partnered with many leading companies such as eBay, GM, Reliance and Citibank to offer digital marketing training.

When it comes to digital marketing training in India, Digital Vidya is the market leader. They are also the official training partners for Google India.

They have 8 certification courses available as of now. If you are just getting started, CDMM – Certified Digital Marketing Master Course should be your preference. CDMM is their flagship course. The cost of this program is Rs.49,900 + Service tax.

Apart from the top level CDMM Course, other short courses include:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Email Marketing
• Inbound Marketing
• Growth Hacking
• Web Analytics
• Mobile Marketing

These courses include one month research based internships, online discussion forum and support, placement assistance, the certification exam and the certificate itself.

All courses are online with no physical venue. All the courses come with 100% money back guarantee. You can either choose for a mid week training or a weekend training.

The training programs offered by Digital Vidya are mostly taken up by sales & marketing professionals, entrepreneurs, digital marketing professionals and students.

Digital Vidya has more than 15 lead trainers and 7 guest trainers. All the trainers are experts in their subject. You can check out their list of trainers here.

Update: Digital Vidya has just launched a course on mobile marketing. You can check it out the announcement on their blog here. And you can sign up for there course from this page.

2. Digital Academy India

Next to Digital Vidya, Digital Academy is one of the leading Digital Marketing training companies in India. They have trained more than 5,000 people so far in this field.

They have 3 courses. One flagship course and two short courses. Their main digital marketing course is: Certification Program in Digital Marketing. The cost for the program is Rs.39,990 plus taxes and the program contains the following modules.

Training Modules

1. Introduction to Digital Marketing
2. Website Optimization and Usability
3. Search Engine Marketing (SEM)
4. Digital Display Advertising
5. YouTube Advertising
6. Social Media Marketing (SMM)
7. Search Engine Optimization (SEO)
8. Mobile Marketing
9. Affiliate Marketing
10. Email Marketing
11. Lead Generation for Business
12. Web Analytics
13. Integrated Digital Marketing Communications (IMC)

The training is available online and you have the option for Weekday or Weekend Instructor-Led Online. In the fee, there are 54 hours (17 weeks) of training included which covers the above modules. The content for the training for Digital Academy is probably provided by Digital Vidya.

They will issue a certification for completion of the course but in order to be a Google Certified Professional (GCP), you will have to pass the GCP Exam. There are 3 online exams by Google and out of which you have to pass 2 exams to get the GCP certificate. Once you pass the exams, the certificate would be issued online. You can also get the Google Adwords certification directly without attending any training programs.

Update: DigitalVidya has acquired Digital Academy India

3. NIIT Digital Marketing

NIIT is a very well known training institute in India. NIIT was one of the first institutes to launch a comprehensive digital marketing training program in India in 2012.

They have partnered with the Digital Marketing Institute from Ireland for the content and course materials. You will be getting the certification from Digital Marketing Institute.

Their training is not offered online. You have to be physically present at one of their training centres.There are more than one hundred NIIT learning centres in over 30 cities in India. But, the lead instructor will not be physically present.

The training will happen via a live video stream. The training will happen in a simultaneous manner in many NIIT centres across India. They claim that they have trained 40,000 professionals so far. They offer the following four courses:

• Professional Diploma in Digital Marketing
• Professional Diploma in Mobile Marketing
• Professional Diploma in Social Media Marketing
• Professional Diploma in Search Marketing

NIIT doesn’t specialise in digital marketing and offers training in a lot of other subjects as well. If you have had a good experience learning at NIIT before, you may prefer NIIT.

No option for online learning, non-transparent pricing and not being an exclusive digital marketing training company are some of the drawbacks of NIIT Digital Marketing program.

4. Manipal Global Education Services

Manipal is a well known brand in India. They run hospitals, training institutes, resorts and club houses. As a part of Manipal Global education services they offer digital marketing training.

Manipal offers digital marketing training in a classroom setup with a physically present instructor. Their fees are also reasonable at Rs.25,000 plus service tax. The course spans three months.

According to them, their training is best suited for: Students, Individuals / beginners seeking career opportunities in the marketing domain, Marketing professionals, Web marketers and Entrepreneurs. You can find more about their digital marketing program here.

They also offer another online digital marketing certification program for Rs.11,125. This is suitable for those who do not want to travel and learn in a classroom setup. In this program they claim that you can master the fundamentals of SEO, SEM, Web Analytics, Social Media and Online PR.

5. SimpliLearn.com

SimpliLearn.com is another education and training company based in Bangalore, India. They also have an office in Houston, Texas. As of now they have more than 100 certification courses. Simplilearn provides online and offline training based on the needs of the students.

Simplilearn.com was founded in 2009 by Krishna Kumar. Initially, it was just a blog with useful tips which later evolved into a training company. The digital marketing training program is named as Advanced Online Marketing Certification Training.

The program costs Rs.49,999 plus taxes and it contains 7 courses. There are 175+ hours of e-learning content available in their course as claimed by them. The course is set to complete in 180 days. The educational materials and the certification will be provided by OMCP.org.

SimpliLearn will also assist you in getting the OMCP certification. OMCP is awarded to professionals who have completed extensive training and possess several years of online marketing experience.

6. AIMA

AIMA, the All India Management Association, has launched a digital marketing training program of their own. They have partnered with Digital Vidya for the content and course materials.

AIMA’s digital marketing course consists of the following modules:

• Orientation to Digital Marketing
• Search engine Optimization(SEO)
• Search Engine Marketing(SEM)/Google
• Analytics and Display ads
• Social Media Marketing
• Email Marketing
• Web Analytics

Their program is served as an Online Weekend Programme. The training will happen for 4 hours on Saturday and Sunday. The cost of the training program is Rs.36,000 plus taxes. The course is set to complete in 3 months.

7. EduPristine

Edupristine is another well known training firm in India which offers courses in different disciplines such as Big Data, Hadoop, Business analytics, Finance and Accounting.

They have recently launched a digital marketing course. They have options for both online and offline training sessions. Their training centres are located in 12 cities in India which includes the metros and major cities like Bangalore.

Their digital marketing training emphasises on SEO, email marketing, social Media marketing, pay per click advertising, Google Adwords and mobile marketing.

The cost of their digital marketing program is Rs.33,000 and they cover the following curriculum in their 12 day course:

• Introduction To Digital Marketing
• Google Analytics
• Search Engine Optimization
• Search Engine Marketing(SEM) Framework
• Strategy of Social Media Marketing
• Framework of Email Marketing & Going mobile
• Lead Management
• Live Project

For more details about the digital marketing course you can visit this link. Classroom trainings have obvious advantages over online training sessions. If you think you would learn better in a live classroom with co-learners sitting next to you, EduPristine is a good choice.

Conclusion

You can see that out of the seven programs listed here, at least three programs have content from Digital Vidya.

So far in my research, Digital Vidya has the most comprehensive and quality training content when it comes to digital marketing. So if you don’t want to compromise on quality, go ahead with Digital Vidya’s training. But at Rs.56,000 including taxes, it is not a cheap training program.

If you are looking for a budget training program, Manipal’s course is not bad. Their cost is around Rs.28,000 including taxes, but you will not have an online training facility.

If you are not satisfied with any of the above digital marketing training programs, then you can become a self made digital marketing expert like me. You can attend the Google AdWords Certification exam yourself and get a certificate at zero cost. All the Best