About the Campaign:
- —Pepsi’s #CrashtheIPL invited users to submit videos on their microsite; the best one gets a chance to be aired on television.
- — “Crash the Pepsi IPL” was a unique campaign that empowers creativity and originality and urges young consumers to make their own mark.
- —The winner also received a cash prize of Rs. 1 Lakh.
- —Ad was played on television during Pepsi IPL.
Execution of the Campaign - How it Works:
- —Fans were urged to make an effective and creative ad.
- —Youtube celebrities like TYF and Kanan Gill promoted the ad campaign to encourage youths for participating.
- —Judges evaluated each entry according to the originality and creativity .
- —Pepsi Tool kit was available to make effective ads like Painter Babu for the brand logos, Music Da for the official soundtrack, Camera Boss for the video clips, Sound Anna for SFX sounds like bongo, pour, last sip, Idea Guru for ideas.
Response of the Fans:
- —Crash the Pepsi IPL has created a buzz through the brand’s social media assets.
- —It ran a contest on Twitter asking users to share their idea for the next Pepsi ad with the hashtag #PepsiAdInATweet.
- —Increase the response rate of the fans because winning entries could win passes to the YouTube festival.
- —#PepsiAdInATweet brings up some interesting ad ideas and fans are participating in it.
Amazon's #AurDikhao -
Amazon Truly Captures Indian Consumer Behaviour.
About the Campaign:- —Amazon India launched a new campaign highlighting its tremendous strength in product offering of more than 2 crore products online.
- —Indian consumer loves to be spoilt for choice and has an insatiable hunger to see more options, more choice & more selection while making purchase decisions.
- —With this campaign, Amazon India takes the joy of online shopping to another level.
- —Amazon India looks at the simple insight of “Aur Dikhao” by stating that the real fun of shopping is in the choosing.
Execution of the Campaign - How it Works:
- Amazon creates strong impact in the minds of consumers and build its position in the market of having the largest product portfolio.
- —Aur Dikhao TV ad has been able to catch the pulse of the Indian audience.
- —People humming the tune whenever the ad is shown on the television and they are actually watching rather than swapping the channel.
Response of the Fans:
- —Amazon India has been building buzz around the hashtag #AurDikhao with appropriately related conversations.
- —The social media assets of Amazon India have taken on the flavour of #AurDikhao with interesting visuals on the new concept.
- —With cricket season in IPL 8, the brand has now involved its fans with a contest around #AurDikhao.
- —Twitter users have been invited to tweet what they would like to see more of in this season of T20. Winners stand a chance to get Amazon gift vouchers.
- The idea has been extended well on social media with meaningful engagement and creative visuals. Connecting with Twitter influencers and building social buzz around #AurDikhao has given a good start to the campaign.
Dabur Vatika's
#BraveandBeautiful
About the Campaign:- —Dabur Vatika has launched emotional ad campaign titled#BraveandBeautiful.
- — The campaign features a bald woman, a cancer survivors.
- —The ad is a CSR initiative, where Dabur attach their product proposition to a cause.
- —'Brave and Beautiful', is a tribute to women who have battled cancer and have taken steps to live like normal people.
Execution of the Campaign - How it Works:
- —Dabur Vatika invited people who have defeated cancer with their attitude and invited woman to share their stories with the brand.
- —Their stories were put together in the form of a 'Coffee Table Book' to inspire millions of others who are fighting this dreaded disease.
- — Selected stories filmed as an advertising campaign and aired.
Response of the Fans:
- —The video has garnered 2.4 million views on YouTube and has gone viral on social media websites.
- —More than 2 million likes on Facebook and has 1100+ followers on twitter.
- —#TuFauladHai event was very much appreciated by the fans all over social network.
Which one you liked the most?
source: socialsamosa
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