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Being Digital:Should digital marketing be outsourced ?

Any business need a solid marketing strategy for their success. Nowadays digital marketing is equally important and have a pivotal role in the entire marketing process.
This shift happened within a span of 5-8 years because of the popularity of smart phones and internet accessibility. People started depending heavily on search engines and are comfortable with social media. They find it easy to be online and this tendency will last until another innovation. Sighting the behavioural change in target market and the future of digital marketing in India, majority of companies have included digital marketing in their business strategies.
Some companies are running the entire process in-house and some are outsourcing it completely or partially. Ideally a smart digital marketing strategy should be synchronized with the company’s overall marketing and growth plan, adaptive to market trends, flexible to the buyer behaviour. So is outsourcing a smart move?
There are different factors to consider while answering this question and the answer may vary but there are some advantages of outsourcing digital marketing:
  • Having an in-house digital marketing team means additional expense. Some companies can absorb this cost but not all. For those who don’t want to bear the additional cost, outsourcing is a smart move.
  • It is very difficult to get good talent, a digital marketing team should consist of people with different skill sets and creativity with multi-layer allocation. Outsourcing quash the concern of recruitment and retention.
  • When you outsource to an agency you get a team of industry experts who have worked with different industry domains and gained tons of experience. This will give you an edge in formulating strategy.
  • You and your team can concentrate on the core activities of your business.
AUTHOR-MANOJ KUMAR

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