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Showing posts from April, 2016

CASE FOR DISRUPTIVE TECHNOLOGY 😊

In 1998, KODAK had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. What happened to KODAK will happen to a lot of industries in the next 10 years - and most people don't even see it coming. Did you think in 1998 that 3 years later you would never take pictures on paper film again? Yet digital cameras were invented in 1975. The first ones only had 10,000 pixels, but followed Moore's law. So.. as with all exponential technologies, it was a disappointment for a long time, before it became way superiour and got mainstream in just a few short years. It will now happen with ARTIFICIAL INTELLIGENCE, HEALTH, AUTONOMOUS AND ELECTRIC CARS, EDUCATION, 3D PRINTING, AGRICULTURE and JOBS. Welcome to the 4TH INDUSTRIAL REVOLUTION. Welcome to the EXPONENTIAL AGE. SOFTWARE will disrupt most traditional industries in the next 5-10 years. UBER is just a software tool, they don't...

2017:#Digital Marketing Trends to watch for

Before we dive in, here are some statistics: About 72 percent of marketers worldwide believe that the traditional marketing model is no longer adequate considering the abrupt and constant changes in digital marketing ( Mondo ). Mobile and video will be at the heart of customer engagement 3-5 years from now (Mondo). In 2017, digital marketing spending will surpass IT-related spending ( Gartner ). Predictive analytics and customer-centric objects are key in creating a more individualized marketing experience ( NJIT ). By 2020, there will be more than 75 billion devices in use worldwide ( Business Insider ). 1. Internet of Things (IoT) Of course, you’ve already heard about the Internet of Things (IoT). According to the  TheInternetofThings.eu , the concept behind this vision is simple: a network of physical objects (things) can be used in collecting and exchanging data without human-to-human and human-to-computer interaction. By 2017, each household is pred...