4 types of BUYERS YOU WILL LOVE TO KNOW ABOUT

We often come across a variety of people wandering across clothes, footwear, grocery and other stores shopping for things they need and sometimes also picking up stuff that they don’t really want. Some of them tend to buy everything that catches their attention, irrespective of whether they are going to use it or no, while others stick to buying during a sale only things that they really require. By this we understand that there are different types of buyers and each one of them possesses their own unique personality.

As a marketer, CEO of a company or businessman you should be able to identify these personalities and also what inspires these various types of buyers to buy. You can thereby sell your products and services to them depending on their specific preferences and needs. All you have to do is some research, observe your prospective buyers and interact with them to know how they make a buying decision.

Based on their personalities, your buyers can be categorized into 4 types. And, it is extremely important for you to know how to convert each one of them. So, listed below are 4 main types of buyers and ways to convert them:

1. The Decisive Buyer

Such a buyer is aware about his/her needs. They might not waste time on deciding over buying a particular product/service. They will make a decision instantly and stick to it as well.

 Ways to convert:

• Be quick in providing all the necessary information they need to seal the deal.
• Ensure them that you are capable of fulfilling all their needs very much in time and they can ask for anything they want.

1. The Logical Buyer

Such buyers rely on facts. They concentrate on the information provided, gradually working through whether they really like a product/service and would end up buying. These buyers are thoughtful and do not take any decision without evaluating all the positives and negatives of the product/service.

 Ways to convert:

• Be patient and don’t try to force your likes on them.
• Don’t make up stories, share just the facts.
• Give them time and space to decide as they are slow in decision-making.

1. The Spontaneous Buyer

These buyers are both impulsive and passionate. They will quickly decide whether to buy a product/service or no and when they do they are often thoughtless. They are extreme opposite of the logical buyers and concentrate more on personal stories and bonds instead of factual information.

 Ways to convert:

• Make the selling experience as exciting as possible as they look for drama.
• Both information and engagement are a must for this type.

1. The Considerate Buyer

Such buyers are friendly and animated. They like to form a bond with others. Also, their decision making process is not that fast. They aren’t impulsive or ready to take a risk so easily. They are caring but would decide at their own pace.

 Ways to convert:

• No facts and figures will work here. Rather target your existing customer opinions about you. It will help such buyers connect with your brand and eventually buy.
• Generate trust by catering to their needs.

Now that you know your buyers so closely, you can start targeting their needs and thereby converting them.