how-to-create-a-blog

Let’s create a graph using Infogr.am. First, you’ll need some clean data to work with. You can use your own or  download this practice dataset about passengers aboard the Titanic to play around with. At the top you’ll see the option to create a new infographic, chart or map. For this exercise we want to create an infographic with multiple elements, so we’ll click  Infographic or Report. Click on a template you like to start editing. Double-click to add a title. We’re going to call this “Titanic Facts.” You’ll see you can adjust the font size, switch the alignment, make things bold, etc. – very much like you would in Microsoft Word or other text editing software (this feature is available with Infogr.am’s  Premium plans ). You can undo changes using the CMD or CTRL + Z keyboard shortcut. If you hover your mouse over the space between elements it will show a grey bar with the option to add a chart, map, text, a pictu...

Hoteliers need to be prepared for the digital marketing trends of 2016 in order to stay relevant and be a strong contender within the online marketing world. As we look back on 2015, there continues to be big contenders dominating the search landscape including the big OTA giants like Expedia and Booking.com as well as the lodging marketplace, AirBnB, which continues to be a big threat to hotels, big and small. With the competitive pricing offered by OTAs and how influential this is in how consumers book, hotels need to not only stay in rate parity but also offer enough value to the guest and stay in tune with the next big hotel trends if they want to stay in contention. From the looks of it, 2016 will be a continuation of 2015’s trend with a few changes in traveler behavior. Here are the top game-changing 2016 trends in the hospitality industry that will especially impact independent hotels and help create more opportunities when implemented into your hotel’s marketing strategy....

#Digital Food Trends The ‘yoga poses’ of amateur food photography are many and varied. There’s the ‘archer’: smartphone clasped at the chest to snap a snack in the other, extended fist. Or ‘candlelight salutations’, which involves careful rearrangement of a sit-down meal so as to achieve the perfect lens flare for a moody composition. Or the drone – a personal favourite of mine to spot in the wild: an aerial shot of the plate, often achieved by standing on a chair. The casual documentation of what we ingest has become so common that many restaurants now forbid photography at their tables; most famously perhaps New York’s Momofuku Ko. Food is for sharing, but it is unlikely that the developers of Instagram originally anticipated that it would dominate their image-sharing platform. To many, food is best enjoyed when in company. Eating is intimately connected to our social lives, not to mention that eating out is a sign of prestige for many people – freshly shucked oysters win o...

Last week, Instagram announced that it will release three new business tools for commercial entities using the social network to stay in touch with their fans and customers. There will be dedicated  business profiles ,  statistics and analytics  for your posts, and  promoted posts . So cool! We’ve known Instagram is effective for social media marketing, but until now individual accounts couldn’t see data on their growth. With these updates in place, business accounts will be able to see just how they’re reaching their audience. Let’s take a closer look at these new features to see how you can use them to further develop and market your own Ecwid  e-commerce  shop. Business profiles This helps clearly differentiate between businesses and regular Instagram users. A special “contact” button allows users to call, emai...

Searching for Answers Where do your patients start their journey for healthcare information? According to  Pew Research , when asked to think about the last time they hunted for health or medical information, 77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo. Another 13% say they began at a site that specializes in health information, like WebMD. Just 2% say they started their research at a more general site like Wikipedia and an additional 1% say they started at a social network site such as Facebook. The answer is clear: healthcare providers need to incorporate a top of funnel search engine optimized strategy in their plan. If potential or existing patients first seek information online, and they can’t even find your hospital or practice, you aren’t even in the ball game! Mobile Friendly It shouldn’t be a secret that people use their cell phones to do business, and searching options for healthcare is no exception. In fact, studi...

How is it calculated? FeedBurner’s subscriber count is based on an approximation of how many times your feed has been requested in a 24-hour period. Subscribers is inferred from an analysis of the many different feed readers and aggregators that retrieve this feed daily. Subscribers is  not  computed for browsers and bots that access your feed. Subscribers counts are calculated by matching IP address and feed reader combinations, then using our detailed understanding of the multitude of readers, aggregators, and bots on the market to make additional inferences. How does it look? When you select a single day, it looks like this: This is the number of subscribers to your feed during that day. (It reflects a single point in time and should not be added to the number of subscribers for any other day.) When you select a date range (like “last 7 days” or “all time”), it looks like this: This is the average number of subscribers for all of the days selected. Th...

Hummingbird Breaks Old Search Habits Currently, we type our question into the search engine and the algorithm chooses words from it, often sending us on a wild goose chase by bringing up links that have those specific words in them rather than finding links that relate to the context of the overall query. In essence, Google has trained an entire generation of search engine users to pose questions in short keyword phrases that had little to do with what we wanted. Instead, we tried to guess where Google would take us and hope for the best. They taught us trial and error searching. Keep in mind, search engines are the ONLY web properties with a goal to have their users spend as little time as possible on their website. A Glean of Hummingbird Intelligence With all of the intelligent changes Panda and Penguin brought to the table, it was only a matter of time before one of Google’s big brained developers found a way to “smarten” search engines up enough to take a question and l...