Your email list is your biggest asset! Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting). (Source: His blog .) According to him and other industry experts, list building is the key to a regal online presence. But list building often annoys people. The technique we choose to request emails often affects the user experience. Sometimes it affects it so badly that users decide to leave our site. For example, the most popular list-building method is the pop-up, right? Matthew Woodward ran an experiment to see how pop-ups affect user behavior. He set up a pop-up to execute in the 7th second of a visit. The results were a 9.29% drop in Pages/Visit and a 10.20% drop in Average Visit Duration. The pop-up prevented users from reading the content just as they were getting started. The truth is that people do not like to see a pop-up, especially when it looks like an ...
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