If you’re raising money for your business, having an impressive pitch deck is a key component in your fundraising toolkit. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment. In this article, I’m going to give you the formula for what you should include in your own pitch deck. I’m leveraging the knowledge I’ve gained having listened to hundreds—if not thousands—of pitch presentations. I’ve seen all different kinds of pitch decks and presentation styles and found that there’s a simple formula that just works. I’ve also built my own pitch decks and presented to major Silicon Valley VC firms over the years and have learned a lot about what works and what doesn’t. While every business is different, I’ve found that the following format works for most businesses and is most likely to generate interest from potential investors. Goals for your pitch deck This may sound co...
