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About the Campaign: —Pepsi’s  #CrashtheIPL  invited users to submit videos on their microsite; the best one gets a chance to be aired on television. affiliate program — “ Crash the Pepsi IPL ” was a unique campaign that empowers creativity and originality and urges young consumers to make their own mark. —The winner also received a cash prize of Rs. 1 Lakh. —Ad was played on television during Pepsi IPL. Execution of the Campaign - How it Works: —Fans were urged to make an effective and creative ad. —Youtube celebrities like  TYF  and  Kanan Gill  promoted the ad campaign to encourage youths for participating. —Judges evaluated each entry according to the originality and creativity . —Pepsi Tool kit was available to make effective ads like Painter Babu for the brand logos, Music Da for the official soundtrack, Camera Boss for the video clips, Sound Anna for SFX sounds like bongo, pour, last sip, Idea Guru for ideas.  ...

Like all mothers, my mum was a great cook too. Or maybe, whatever a mother cooks always tastes great. Most times, she would dish up amazing curries with whatever was there in the kitchen. At a time when earnings were barely enough for survival, this meant being inventive. It meant that her goal was clear. That there would be good food on the table. No matter what. Her recipes were therefor dictated by what was available. Not what she had to buy. The peels, the stalks, the extra rice. Appeared in new forms on our plates. Life is like that. Nothing is ideal. Work is the same. No mix is  perfect. And to do things well in a perfect world is hardly challenging. The skill and leadership lies in taking what we have and turning it around to make it worthwhile. More than worthwhile. To make it impactful. Engaging. Calls for resourcefulness. Inventiveness. And most importantly, belief and trust. After all, mother always did this with a smile on her face. ...

We often come across a variety of people wandering across clothes, footwear, grocery and other stores shopping for things they need and sometimes also picking up stuff that they don’t really want. Some of them tend to buy everything that catches their attention, irrespective of whether they are going to use it or no, while others stick to buying during a sale only things that they really require. By this we understand that there are different types of buyers and each one of them possesses their own unique personality. As a marketer, CEO of a company or businessman you should be able to identify these personalities and also what inspires these various types of buyers to buy. You can thereby sell your products and services to them depending on their specific preferences and needs. All you have to do is some research, observe your prospective buyers and interact with them to know how they make a buying decision. Based on their personalities, your buyers can be categorized into 4 ...

Alas 90% of the start-ups die during their first year and only 1% make it through their third year, one of the key reasons for closing down the shop is the lack of capital. Whatever is being advertised in the media these days but the ground reality is that there is nil or absolutely no external funding system in India, there is no mechanism except VC funding which can help entrepreneurs fund their start-ups. Majority is not really lucky enough to get funding based on the pre-money MVP,   This blog is for you if you were not lucky like the Bansal’s or the Bahls, whose timing was so sacrosanct and perfect that they landed right at the beginning of the funding cycle, did that one right thing brilliantly and got funded within the first 2 years of start-up. Following are some of the tricks which we ourselves had tried out and made it through the first year without diluting any equity, hopefully it will be helpful to many more mortals like us and help them sail through their dream...