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The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online presence. The world wide web has brought about a fundamental shift in the way the public shops for products and services, and people are increasingly turning to the internet and social media to research their purchases before they pull the trigger. Major corporations understand this, and rely on their digital marketing divisions to build their brands, mobilize their customer base, and increase their market share. But, digital marketing isn’t the sole province of big businesses with deep pockets. The internet has leveled the playing field, and small business owners can take advantage of digital marketing techniques to go toe to toe with their major competitors. Unfortunately, too many small business owners fail to see what this inbound marketing can do for them, and how it can help to grow their company and make it prosperous. DIGITAL MARKETING – ARE YOU MI...

1. set up a google account Besides being the undisputed master of Search, Google has a suite of products that assist restaurateurs run their business online: Google Maps Google+ YouTube Google Analytics Webmaster Tools Adwords And more! The most important for any restaurant of Google’s products is  Google Business . Why? Firstly, it saves time as it avoids the need to make duplicate entries while still providing information across Google products. Restaurateurs need only to enter their information one time and it will populate into all of Google’s services. As Google notes  “Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+ “. Did I mention it’s a free service?  Now you’ve got to like that! What you do need to do though is keep the information updated as customers will be searching you out and using the driving directions to your restaurant in Maps, checking your hours of operations...

If you’re raising money for your business, having an impressive pitch deck is a key component in your fundraising toolkit. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment. In this article, I’m going to give you the formula for what you should include in your own pitch deck. I’m leveraging the knowledge I’ve gained having listened to hundreds—if not thousands—of pitch presentations. I’ve seen all different kinds of pitch decks and presentation styles and found that there’s a simple formula that just works. I’ve also built my own pitch decks and presented to major Silicon Valley VC firms over the years and have learned a lot about what works and what doesn’t. While every business is different, I’ve found that the following format works for most businesses and is most likely to generate interest from potential investors. Goals for your pitch deck This may sound co...

Highlights on the pros and cons of the many options entrepreneurs have for raising seed capital for startups in India We get the opportunity to talk to 100’s of entrepreneurs in India every year who are just getting their business off the ground and are looking to raise seed capital. One of first question we ask is “why are you interested in raising seed capital from a fund like us?” Often this leads to an interesting conversation where the entrepreneur describes some of the different fundraising options they are considering and we talk through the pros/cons of each option. We thought it might be helpful if we wrote up some highlights of those seed funding options discussions. Revenue! The #1 option for seed funding is to generate revenue. Not only does this not require you to go through the complexity of taking outside money, but it demonstrates that there is real demand from customers. The challenge is that often revenue is insufficient by itself to cover the sta...