IPHONE X

                                                                        IPHONE X  

iPhone X demand may be lower 

According to a new survey conducted by Bernstein (via Reuters), demand for the iPhone X will be large, but not mind blowing. In a survey that included 1,112 current iPhone owners, 48% of respondents said that they were “excited for the iPhone X” but only 25% said they were planning on buying it.

“The excitement surrounding the iPhone X appears to be magnitudes higher than actual purchase intent,” the survey results read.

That said, it’s hard to read too much into this statistic without first knowing what similar surveys from Bernstein have revealed in the past. More specifically, is the 25% figure for purchasing intent abnormally lower or higher than usual for a new iPhone release?

Interestingly enough, this isn’t the first report we’ve seen which calls into question just how big the iPhone X upgrade cycle will be. Earlier this month, Deutsche Bank analyst Sherri Scribner said that the optimism surrounding the iPhone X is not grounded in reality.

“We remain wary that investor expectations for the iPhone 8/X cycle are more optimistic than realistic,” Scribner said in an investor note. “Expectations are pricing in more than Apple can chew.”

Everything you need to know about Apple’s most exciting iPhone

The iPhone X (or iPhone 10 as it’s pronounced) is the first drastic new design we’ve seen on an iPhone since the iPhone 6, a phone released back in 2015. And it comes with a host of new features and flourishes we’ve never seen before from Apple. We have seen them from other smartphone manufacturers, though.

It’s a big claim that the X is the future on the smartphone, I’m sure Samsung will have something to say about that, but I firmly believe it will shape the future iPhones for the next few years, at least.

SPECIFICATION

iPhone X Design: Glass on front and back – stainless steel frame, water-resistant IP67, no Home button

iPhone X Screen: 5.8-inch OLED edge-to-edge display, 2436 x 1125 pixel resolution (458ppi)

iPhone X Specs: Apple A11 Bionic 6-core SoC with Apple GPU, Face ID, Stereo speakers, Fast-charging, Wireless charging, iOS 11

iPhone X Camera: Dual 12-megapixel camera, f/1.8 and f/2.4 aperture, Dual Optical Image Stabilisation, Portrait Mode on front and rear camera

iPhone X Price: iPhone X UK Price £999 for 64GB, £1149 for 256GB. iPhone X US Price $999/64Gb and $1149/256GB

iPhone X Release Date: October 27 (pre-order), November 3 (release date)

This is the best-looking iPhone since the iconic iPhone 4. I just hope the glass back doesn’t smash as easily as it did on that handset. Apple claims the iPhone X uses the toughest glass available, but I can’t imagine that will save it from butter-fingers.

No-one expected the headphone jack to make a comeback and it hasn’t. You’ll still need to use either Lightning-cabled headphones or Apple’s AirPods to accompany the iPhone X, but there are plenty of other great wireless headphones to choose from.