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SMEs goals for digital marketing in 2016 Over half of SMEs rated in this latest research from Infusionsoft driving sales is a key goal for their digital marketing in 2016. Surprisingly over 1 in 5 aren't going to be using digital marketing at all, which surely will leave them missing out on a huge number of potential customers in all but a select few industries. After all, even Luddites United have a Facebook page. Key areas of Digital Marketing for SMEs When asked what marketing channels to you expect to allocate more budget for in 2016, most SMEs reported increased investments in their websites and social media. We can't fault this, as they are key areas which can help drive growth. However we repeatedly find email marketing driving the highest ROI of digital channels, so we think it might be wise for more of the three-quarters of SMEs that aren't planning on increasing their email marketing budgets to reconsider. Major challenges for SMEs in 2016 When a...

1. Level playing field :  Any business can compete with any competitor regardless of size with a solid digital marketing strategy.  Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors.  Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size. 2. Reduced cost : Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine. 3. Simple to measure : Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how man...

1.  Green Lotus If you’re getting involved with SEO or digital marketing for the first time, you may become extremely overwhelmed. Not only are there an abundance of tools and resources available, SEO can get tricky enough at times that even seasoned veterans can run into problems. Toronto’s Green Lotus, however, is looking to change all that. The company recently launched a set of SEO and social media tools that are specifically meant to help entrepreneurs and small business owners with their SEO activities and improve their search engine rankings. Green Lotus is offering a 30-day free trial, but packages start as low as $8 per month. 2.  Grexit If you’re using Google Apps, which is a no-brainer, then you may want to supercharge your account with Grexit. This tool converts your regular Gmail into a powerful collaboration tool to help easily manage your project management workflow. There is a free option and pricing plans start at $5 per month. 3.  ...

1. Content marketing techniques One of the most frequently dropped buzzwords in digital marketing, content marketing is essentially storytelling for your brand. “Content” can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items. Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads, and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand. Content marketing is also inherently flexible. Consider ways to reframe your story or message to target different consumer groups with whom you may not have an instinctive one-to-one relationship. Once your content is in...