Importance of DIGITAL MARKETING in INDIA

WHY DIGITAL MARKETING ?

1. COST

Digital marketing is very cost effective compared to traditional marketing channels like TV and print media . In fact cost of digital marketing campaigns will be fraction of traditional marketing channels like print and tv.

2. TRACKING

In digital marketing tracking the results is easy compared to traditional  marketing channels . There are many analytics solutions which provides us a detailed report of the campaigns and  these are real time reports tracked hourly and daily basis which helps you to alter your campaigns and strategies if results are not upto your expectation . We can take decisions based on there analytics data .

3. TARGET AUDIENCE

Targeting audience for your products and services is very efficient in digital media channels , for example  ads are show based on age , profession, likes and dislikes  , region , sex and many other categories. Also ads are shown to people who have requirements like say a bookstore ad is shown to a person who is planning  to buy books and searching for them on search engines. Digital marketing campaigns are mostly inbound marketing strategy in nature which increases the chances of lead conversions .

4. INTERACTIVE

 Most of the traditional marketing channels are static and one time production , where as digital marketing is a interactive channel where customers can engage with the brands and data can be shared effectively and using advance digital marketing techniques we can even persuade them to get converted into potential clients . Advanced eCommerce intelligence  used by many popular eComm websites are best examples of this .

5. DIGITAL REVOLUTION

One of the most important factor is rise of digital media platforms like search engines , social media sites , online portals , blogs etc in past few years , and the rate at which digital media is over taking traditional media . You might be aware that many print magazines and daily news papers user base has decreased and in fact few of them are even out of business today . If you get into digital marketing first before your competitors you will have first mover advance and you will get ads at a very reasonable rate .