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You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people. So if you want to attend a training program on digital marketing, you are welcome to do so. But make sure that you also follow the steps in  this article so that you can get hands on experience in this field. When it comes to digital marketing training, some companies are exclusive in it. Other educational institutes, in order to sustain and offer more and more online courses, have created numerous training programs in the area of digital marketing. Apart from offering a general digital marketing training program, some companies offer specialization in Search Engine Marketing, Mobile Marketing, PPC and so on....
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Importance of Backlinks in SEO for a Website

We have been discussing SEO a lot at OldASSOCIATES and one thing in particular you have found us talking the most and that is backlinks. Have you ever thought or wondered what’s the  importance of backlinks  and why it’s important for your site SEO. If you are a newbie and looking to get an answer, then read on. Backlinks are one of the important aspect of SEO. Backlink is a most talked about term in the World of blogging.Why everyone talk about this term. Is it really that much important for any blog? The answer is  Yes.  The next question came in our mind is how and why? Baclink is important in terms of  SEO  of the blog. More the backlinks more the credibility of the blog. But there are more and more factors involves in the deciding factors of SEO.Lets discuss one by one. But before discussing this lets discuss what actually the backlink is. What are Backlinks ? Backlinks are links that directed towards your website or a blog.Backlin...
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WHAT THEY DON'T TEACH YOU AT IIM'S

I had the opportunity to visit one of the IIM campuses last month. I asked the first year pgp students how much of digital marketing was being taught in their Marketing program.  I noticed my question made them a tad uncomfortable. The same question when posed to a recent graduate from a top IIM revealed  a similar response.  To my surprise, the digital marketing coverage was either not present in sufficient depth or not treated well enough to leave an impact.   If I were to visit the the campus for recruitment, summer or final, I probably wouldn't be  interested in marketing folks if they didnt understand the basics of  paid search advertising, social media marketing, seo, analytics and the likes. In fact, unless the candidate is unable to engage in a reasonable conversation   about designing ad campaigns, analyzing advertising ROI, concept of quality scores, budgeting for CPC vs CPM or the advanced tactics of remarketing or dynamic adve...
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